adidas | EQT product launch | The Store

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Event branding | Exhibition Design | Set design | Directional Signage | Event collateral design

A live gig set within a multi-floor art installation to celebrate the release of the new EQT collection.

We took over The store 180 The Strand and created an exhibition space, game zone and gig setup. Taking inspiration from the EQT toolkit, we turned the space into a 3D immersive experience and performance space with floor to ceiling hanging banners, 3D glasses, projections and a carefully curated exhibition with hanging panels and plinths taking you through the decades of the adidas trainer.


INITIAL DESIGNS & RENDERS


LARGE SCALE HANGING BANNER ARTWORK

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EXHIBITION MOCKUPS

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ENTRANCE INSTALLATION

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EXHIBITION SPACE & PERFORMANCE SPACE